Habits to AVOID at Public Speaking
You would agree that a
habit is a routine way of thinking, feeling, or behaving, which tends
to occur unconsciously. In golf, no player intentionally raises up
on the back swing, as you're sure to top the ball and make a poor shot in
doing so. However, it's among the most common errors on the course.
Similarly,
as a speaker, you would never consciously clench your hands, pace the
floor, or avoid eye contact with the audience, as your listeners would
surely perceive you as nervous and insecure. "Yet, these common bad
habits occur daily in the workplace by presenters who are otherwise
smart, accomplished professionals."
Here
are the top 13 public speaking habits presenters should avoid at all
costs, along with their potential consequences and remedies:
1. Not tailoring your message to your audience.
As Benjamin Disraeli once said, "Talk to a man about himself and he
will listen for hours." If you don't talk to your audience about
themselves, they most likely won't listen, says Darlene Price, president
of Well Said, Inc. and author of "Well Said! Presentations and
Conversations That Get Results."
"Speakers
frequently fall into the bad habit of giving generic off-the-shelf
presentations that are not tailored to address the needs of this
particular audience. Listeners know when the speaker has not done his / her homework, and their response ranges from disappointment and frustration
to anger and disengaging."
To
avoid this, ask yourself: "Who is my audience? What are their burning
issues? How does my message help them? How much do they know about my
topic? What will I ask them to do in response to my message?" ......
Know your audience!
2. Letting your eyes dart around the room.
From beginners to veterans, the majority of speakers fail to maintain meaningful, sustained eye contact with their listeners. Unconsciously, their eyes scurry from person to person, darting around
the room, without ever pausing to actually see the recipients of their
message.
A lack of eye contact implies a list of offenses:
insincerity, disinterest, detachment, insecurity, shiftiness, and even
arrogance .
To
visually connect, maintain eye contact for at least two to three
seconds per person, or long enough to complete a full phrase or
sentence. Effective eye communication is the most important nonverbal
skill in a speaker's toolbox.
3. Not crafting a powerful opening.
According to Plato, 'The beginning is the most important part of the
work.' Yet, it's a common bad habit for speakers to waste those precious
opening seconds rambling pointlessly, telling a joke, reading an
agenda, apologizing needlessly, all of which fail to grab the audience's
attention and motivate them to listen. You, your message,
and your audience deserve much more.
So,
open with a bang? Invest the thought, time, and effort to craft and
memorize "the most important part of the work." For example, tell an
engaging, relevant story; state a startling statistic; or ask a
thought-provoking question.
4. Distracting mannerisms.
There are at least 20 common tics to tackle, including: clenching or
wringing your hands, pacing back and forth, keeping your hands in
pockets, jingling change or keys, twisting your ring, gripping the
lectern, licking your lips, adjusting your hair or clothing, fidgeting
with a pen, bobbing your head, placing your arms behind your back, and
touching your face.
One or more of these habits can distract the audience from your message and jeopardize your credibility.
As a remedy, record yourself speaking (may be look into mirror while you speak) and watch the playback. Practice
often to increase your comfort level and reduce anxiety. Take a public speaking class or enlist the help of a local coach to
eliminate distracting mannerisms and habituate purposeful movement.
5. Not rehearsing.
Most proficient presenters prepare. That is, they know the topic,
organize their content, design a slide deck, and study their notes. However, according to a survey, less than 2% of
over 5,000 business presenters in Fortune 100 companies actually conduct
a dress rehearsal and practice their presentation aloud.
This
bad habit results in the audience seeing and hearing the unrefined
run-through, versus the finessed final performance. To
optimize their perception of you and get the outcome you want, perform
the entire presentation aloud at least once, and the opening and closing
at least three times.
6. Discussing how nervous you are.
However, telling everyone how nervous you are may make them feel uncomfortable, and it will just draw more attention to the signs that people might have never noticed in the first place. So don't do it, no matter how tempted you are.
If you're nervous, your body language may or may not give it away to
the audience. But it's perfectly normal to be nervous — and most
audience members will understand and won't mind one bit.
However, telling everyone how nervous you are may make them feel uncomfortable, and it will just draw more attention to the signs that people might have never noticed in the first place. So don't do it, no matter how tempted you are.
7. Having low energy.
8. Data dumping.
9. Not inspiring your audience.
10. Forgetting to pause.
As the Guinness World Record holder for the most performances in the
same Broadway show, George Lee Andrews is famous for playing the role of
Monsieur Andre in The Phantom of the Opera .Surely, he
must have felt tired during at least one or two of his 9,382
performances, but he didn't show it, considering his contract was
renewed 45 times over 23 years.
Enthusiasm,
defined as eager enjoyment and active interest, is an audience's most
desired trait in a presenter. Conversely, a boring delivery — evidenced
by a low monotone voice, dull facial expressions, and overall lethargy —
is their most disliked trait. "To avoid losing your audience, crank up the energy level. Speak expressively, smile
sincerely, move naturally, and enjoy the moment."
8. Data dumping.
It's understandable. After all, our credibility is on the line when we
stand up and speak out. So, to be safe, we focus almost
entirely on what Aristotle called Logos, which includes the left-brain
functions of logic, language, analysis, reasoning, critical thinking,
and numbers.
When we rely too heavily on this type of content,
we end up talking too long, reading too many over-crowded illegible
slides, and turning our backs on
the most important element of all: the audience. Ditch the habit of
data dumping. It loses the audience and undermines your
innate ability to inspire, connect, and persuade.
9. Not inspiring your audience.
Even more vital to persuasion than Logos, says Aristotle, is Pathos,
which includes the right-brain activities of emotions, images, stories,
examples, empathy, humor, imagination, color, sounds, touch, and
rapport.
Tonnes
of studies show human beings typically make decisions based on emotions
first (Pathos); then, we look for the facts and figures to justify it
(Logos). Audience members do the same. With your words, actions, and
visuals, seek first to inspire an emotion in them (joy, surprise, hope,
excitement, love, empathy, vulnerability, sadness, fear, envy, guilt).
Then, deliver the analysis to justify the emotion.
An
engaging, memorable, and persuasive presentation is balanced with both
information and inspiration. It speaks to the head and the heart,
leveraging both facts and feelings.
10. Forgetting to pause.
Many speakers have the bad habit of rushing through their content. Like
a runaway train, they speed down the track out of control unable to
stop and turn at critical junctures. The causes are often anxiety,
adrenaline, or time constraints.
Regardless
of the reason, the three times you definitely want to pause include:
before and after you say something very important which you want your
audience to remember; before and after you transition from one key
talking point to the next; and between your opening, main body and
closing.
When you consciously use silence as a rhetorical
device, you'll come across as more self-confident, your message will be
more impactful, and your audience will remember more of what you say.
11. Ending with Q&A.
There's a good chance you've heard a speaker end an otherwise effective
presentation with an abrupt, 'That's it. Any questions?' For the
audience, it's like a firework with a wet fuse, otherwise known as a
'dud.
Your grand finale is your last chance to
reinforce your key points, ensure the memorability of your message, and
motivate the audience to action. Avoid the bad habit of closing on
Q&A, which risks ending your presentation on a non-climatic down-in-the-weeds topic.
It's fine to invite the audience's comments and questions; however, be
sure to end strong. Craft an effective three-part closing where you
deliver a strong summary; present a call-to-action; and conclude with a
powerful closing statement. Develop the habit of saying last what you
want your audience to remember most.
12. Reading from your slides.
However, as Inc. contributing editor Geoffrey James points out, the people watching your presentation can read, so giving them the exact same information verbally and visually can be boring and insulting. Use slides as visual signposts for the points you're making rather than a written version or summary of those points.
A slideshow can be very helpful for jogging your memory and reinforcing the main points of the presentation to your audience.
However, as Inc. contributing editor Geoffrey James points out, the people watching your presentation can read, so giving them the exact same information verbally and visually can be boring and insulting. Use slides as visual signposts for the points you're making rather than a written version or summary of those points.
13. Making an excuse or an apology.
Perhaps you're running late and want to let your audience know why. Or
maybe you just stepped off a long flight and want to explain why your
performance might not be as strong as it would otherwise.
Either way, making an excuse or an apology sets a negative tone and
gives people a reason to think your presentation was underwhelming.
Instead, take any personal mishaps in stride and let the audience
evaluate your performance independently. Regardless of how you're feeling, show enthusiasm (like a receptionist / air hostess) for being there and make your best effort.
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